Apivita has been creating natural effective and holistic products since 1979 to promote health and beauty.

Nikos and Niki Koutsianas, both pharmacists, they discovered their shared passion for nature. They created their first natural cosmetic products using bee products and Greek herbs.

In 1979, Apivita was born and was the first natural cosmetics company in Greece. Its sources of inspiration are: the society and the products of the bee, the rich Greek nature and the holistic approach of Hippocrates. The name `Apivita` means the life of the bee and it stems from the Latin words APIS (bee) and VITA (life).